Star Cruises was incorporated in September 1993, representing a bold initiative to tap Asia-Pacific's potential as an international cruise destination. Star Cruises has played the leading role in shaping the cruise industry in Asia-Pacific by offering new and luxurious megaships and exciting itineraries. Star Cruises' award-winning product is noted for its excellent service standards and the highest crew-to-passenger ratio (1:2) of any major cruise line, reflecting the high standards of the hospitality industry in Asia-Pacific. New and enhanced products and services provided by Star Cruises have set new standards of cruising in Asia-Pacific. Ships like SuperStar Virgo now represent the best and most exciting vacation experience option to both the Asian holiday maker and experienced cruiser from America, Europe and Australia.

Fellow Passengers: Star Cruises is a very family focussed cruise liner, although it does also encourage the honeymoon segment of travel. This means that you see people of all ages on a Star Cruise. Most of its guests are from the South Asia and South East Asia region, with countries in North Asia like Korea and China also opting for Star Cruises.